Sabtu, 29 Maret 2014

[R654.Ebook] PDF Ebook Introducing Psychology: Brain, Person, Group (4th Edition) (Mypsychlab), by Stephen M. Kosslyn, Robin S. Rosenberg

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Introducing Psychology: Brain, Person, Group (4th Edition) (Mypsychlab), by Stephen M. Kosslyn, Robin S. Rosenberg

This innovative, 13-chapter text examines psychological issues from the levels of the brain, person, and social world to help students actively apply psychology to their lives. Offered in digital format or on-demand custom format.

 

Through their own research, clinical work, and experiences as teachers, Stephen Kosslyn and Robin Rosenberg have found that exploring psychology from multiple perspectives further enhances learning. Examining psychological concepts from the levels of the brain (biological factors), the person (beliefs, desires, and feelings), and the world (social, cultural, and environmental factors) and their interactions helps students organize and integrate topics within and across chapters and actively apply psychology to their lives.

  • Sales Rank: #262676 in Books
  • Brand: Brand: Pearson Learning Solutions
  • Published on: 2010-11-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.10" w x 8.40" l, 2.60 pounds
  • Binding: Paperback
  • 640 pages
Features
  • Used Book in Good Condition

About the Author

Stephen M. Kosslyn is formerly Chair of the Department of Psychology, Dean of Social Science, and John Lindsley Professor of Psychology in Memory of William James at Harvard University, as well as Associate Psychologist in the Department of Neurology at Massachusetts General Hospital. He is now professor of psychology and Director of the Center for Advanced Study in the Behavioral Sciences at Stanford University. He received his B.A. from UCLA and his Ph.D. from Stanford University, both in psychology. His research has focused primarily on the nature of visual mental imagery and visual communication, and he has published 9 books and over 300 papers on these topics. For ten years he was “head tutor” at Harvard, supervising graduate students who were teaching year-long introductory psychology courses using the levels-of-analysis approach. While actively engaged with writing and academic pursuits, Dr. Kosslyn is currently on the editorial boards of many professional journals. In his ample spare time, he takes French lessons and plays bass guitar.

 

Robin S. Rosenberg is a clinical psychologist in private practice and has taught psychology courses at Lesley University and Harvard University. She is board certified in clinical psychology by the American Board of Professional Psychology and has been certified in hypnosis. She is a fellow of the American Academy of Clinical Psychology and is a member of the Academy for Eating Disorders. She received her B.A. in psychology from New York University and her M.A. and Ph.D. in clinical psychology from the University of Maryland, College Park. Dr. Rosenberg did her clinical internship at Massachusetts Mental Health Center, had a postdoctoral fellowship at Harvard Community Health Plan, and was on the staff at Newton-Wellesley Hospital’s Outpatient Services. Dr. Rosenberg specializes in treating people with eating disorders, anxiety, and depression. Dr. Rosenberg also writes and speaks about how superhero stories reveal psychological phenomena (she is series editor of the Oxford Superhero Series) and she can sometimes be found at comic book conventions. And when the opportunity arises, she also sings and plays guitar.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Great tool for learning psych
By Connie
This text is very well organized. The analogies and real world applications are helpful in understanding the content. Looking back sections are excellent reviews and summaries. Sample test questions provide great feedback for learning.

1 of 1 people found the following review helpful.
Five Stars
By david
Very good book, tho it had a few pages falling out

0 of 0 people found the following review helpful.
I believe there are better versions out there but for my class it worked ...
By Sally Elias
Needed it for my general psych. class at college. I believe there are better versions out there but for my class it worked out well.

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Selasa, 25 Maret 2014

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Brother Bear - Koda in the Snow (Disney Wonderful World of Reading)From Hachette Partworks Ltd

  • Published on: 2013-09-30
  • Binding: Hardcover
  • 32 pages

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Selasa, 18 Maret 2014

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American Promise Compact 2e Volume 2 and Our Hearts Fell to the Ground: Plains Indian Views of How the West Was Lost, by Colin G. Calloway

  • Published on: 2002-12-30
  • Original language: English
  • Binding: Hardcover

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Minggu, 16 Maret 2014

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Patricia Highsmith: Selected Novels and Short Stories, by Patricia Highsmith

"Patricia Highsmith's novels are peerlessly disturbing . . . bad dreams that keep us thrashing for the rest of the night."―The New Yorker

The remarkable renaissance of Patricia Highsmith continues with the publication of Patricia Highsmith: Selected Novels and Short Stories, featuring two groundbreaking novels as well as a trove of penetrating short stories. With a critical introduction by Joan Schenkar, situating Highsmith's classic works within her own tumultuous life, this book provides a useful guide to some of her most dazzlingly seductive writing. Strangers on a Train (1950), transformed into a legendary film by Alfred Hitchcock, displays Highsmith's genius for psychological characterization and tortuous suspense, while The Price of Salt (1952), with its lesbian lovers and a creepy PI, provides a thrilling and highly controversial depiction of "the love that dare not speak its name." Patricia Highsmith: Selected Novels and Short Stories firmly establishes Highsmith's centrality to American culture by presenting key works that went on to influence a half-century of literature and film. Abandoned by the wider reading public in her lifetime, Highsmith finally gets the canonical recognition that is her due.

  • Sales Rank: #386091 in Books
  • Published on: 2010-12-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x 1.70" w x 6.60" l, 2.32 pounds
  • Binding: Hardcover
  • 644 pages

Review
“Starred Review. The short stories range in tone from the truly unsettling (“A Mighty Nice Man”; “Oona, the Jolly Cave Woman”) to the biting (“The Baby Spoon”; “Not One of Us”). While Highsmith may be best known for The Talented Mr. Ripley, this collection is proof positive that her savagely sedate prose expands far beyond her hero-villain Tom Ripley.” (Publishers Weekly)

About the Author
Patricia Highsmith (1921–1995) was the author of more than twenty novels, including Strangers on a Train, The Price of Salt, The Blunderer and The Talented Mr. Ripley, as well as numerous short stories.

Joan Schenkar, the author of the highly acclaimed biography The Talented Miss Highsmith, lives in Paris and Greenwich Village.

Joan Schenkar, the author of the highly acclaimed biography The Talented Miss Highsmith, lives in Paris and Greenwich Village.

From AudioFile
Mystery writer Patricia Highsmith was known by her fans for her understated yet disturbing prose. In this collection of selected stories and novels, which excludes her most well-known work, THE TALENTED MR. RIPLEY, the listener is led down Highsmith's garden path to encounter wondrously pretty plots flowering as poisonous flytraps. Cassandra Campbell ably disguises what's coming with affable interpretations of character, while Bronson Pinchot subtly steers each turn of discovery. THE PRICE OF SALT is read by Campbell, and STRANGERS ON A TRAIN by Pinchot. They split the shorter stories between them, such as the evocative "A Mighty Nice Man." Both narrators succeed in playing Highsmith's elegant game, making even the lesser-known stories a masterful garden of delights. J.L. Winner of AudioFile Earphones Award © AudioFile 2011, Portland, Maine

Most helpful customer reviews

25 of 27 people found the following review helpful.
Great collection
By Kindle Customer
I listened to the audio version of this via audible.com, and I have to say that it sort of permeated my experiences for the 27 hours that I listened to it over a month or so. My interest was piqued by the opportunity to read "Strangers on a Train", having seen the Hitchcock film many times. The collection starts out there, and continues through short stories, some of which I thought were really surprising, observant and human. "The Price of Salt", the other novel in the collection, I felt really was the highlight. PH's writing is so detailed in its description, I felt like I was experiencing the world of 1952 along with the characters. It must have been very important for gay and lesbian readers almost 60 years ago to read such a truthful and sweet story of two women in love. I hadn't expected to find "sweetness" in PH's work.

PH deserves to be read, and I plan on doing much more of that.

The readers on the collection are excellent.

5 of 5 people found the following review helpful.
A Very Enjoyable "Must Read"
By Hank's Wife
Quality writing propels the reader forward, and that describes Patricia Highsmith's style perfectly. None of the current fad of slap-dash writing and throwing in a word that sends us to the dictionary (and discovering another word would have been more appropriate anyway): not impressed - rather, very depressed. We all think we know "Strangers On a Train" from the Alfred Hitchcock movie, but the story as written is much more compelling with a darkness not depicted in the film. [After reading the Ripley novels (not included), both movies of "The Talented Mr. Ripley" (the French "Purple Noon" and the Matt Damon movie) are unsatisfying. On the other hand, John Malkovich and the screenwriters of "Ripley's Game" revealed the Ripley character's appreciation of music and art, his devotion to his wife, his cunning and devious "business" ventures, and his dark dark aspect.] The "Price of Salt" is a wonderfully moving book, and the short stories are of very high quality and a joy to read (with two minor quibbles). She is an author educated English speakers/readers should add to their "Must Read" list.

6 of 8 people found the following review helpful.
Can't Believe I Took So Long to Read Her!
By Lynn Ellingwood
This is an amazing collection of short stories and two novels by Patricia Highsmith. She became popular again when her novel The Talented Mr. Ripley was made into a movie starring Matt Damon a few years ago. I prefer the French film version of the same novel under the title Purple Noon personally. I think it is one of the great French New Wave films. Anyway, this collection came out soon after the release of the most recent movie version of that novel. The first novel Patricia Highsmith published is Strangers on a Train which of course was made into the masterpiece movie by Alfred Hitchcock. There are minor differences between the film and the novel in the beginning, Guy is an architect in the novel, a profession tennis player in the movie but the differences become major and veer off from each other in the middle of the book. Film was censored much more harshly than books were at the time and there are behavioral nuances that Hitchcock could tell easily one way in film and better told another way in the novel. Both have an interesting way of dealing with the homosexual stance of George Bruno, Hitchcock used George Sanders to "act" gay while Highsmith describes Bruno as feeling anger and displeasure around women except for his mother. He also has an attachment to Guy which is shown in both mediums as being unusual. The novel takes us into a more logical outcome of the horrific story.
Highsmith was also a gifted short story teller with stories that could take your breath away. The book breaks up the stories into her early career as a writer and later in her career. The early stories are A Mighty Nice Man, in which a man traveling through a small town wants to take a young teenage girl for a ride in his car without anyone knowing about it; The Still Point of the Turning World; Quiet NIght; Where the Door is Open and the Welcome Mat is Always Out; In The Plaza, where a young boy in a tourist town in Mexico grows up to be a gigolo to earn money and succeeds all too well; The Great Cardhouse; and a real mind blower, The Baby Spoon.
The Price of Salt is the second novel in the book and it is wonderful. A simple story of two women who fall in love at a time where there really isn't a description of their kind of love and the threat of consequences in America, land of the free. Basically a romantic love story where the protagonists are women and the evil stepsisters are men.
The later stories include: Oona, the Jolly Cavewoman, a story as silly as it sounds; Two Disagreeable Pigeons, about a couple of pigeons who are used to each other even if they aren't madly in love with each other, traversing the tube, buses and transportation daily to find their food and activities; Not One of Us, a deeply disturbing portrait of a social group who include and exclude a couple they "don't like" because they don't drink and socialize the same way they do, very disturbing as it is true; Woodrow Wilson's Necktie, a return to a murder story; The Terror's of Basket Weaving and The Trouble with Mrs. Blynn, the Trouble with the World, a story about a woman's death. This collection is well worth reading and listening to. I listened to the audiobook version and read along at times. Wonderful collection, wonderful writer.

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Jumat, 14 Maret 2014

[L156.Ebook] Download PDF Fundamentals of Aerodynamic Heating, by Robert Wesley Truitt

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Fundamentals of Aerodynamic Heating, by Robert Wesley Truitt

  • Sales Rank: #1983558 in Books
  • Published on: 1960
  • Format: Import
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 257 pages

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Rabu, 12 Maret 2014

[L257.Ebook] Ebook Download Classics in Stereoselective Synthesis

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Classics in Stereoselective Synthesis

  • Published on: 1709
  • Binding: Paperback

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Sabtu, 08 Maret 2014

[F321.Ebook] Download Ebook Ogilvy on Advertising, by David Ogilvy

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Ogilvy on Advertising, by David Ogilvy

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

  • Sales Rank: #16227 in Books
  • Brand: Vintage
  • Published on: 1985-03-12
  • Released on: 1985-03-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.74" h x .59" w x 7.35" l, 1.46 pounds
  • Binding: Paperback
  • 224 pages
Features
  • Great product!

From the Inside Flap
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.

About the Author
DAVID OGILVY is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world. Mr. Ogilvy lives at the Chateau de Touffou in Bonnes, France.

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0 of 0 people found the following review helpful.
Detailed Memoir
By Stella Carrier
This kindlebook of Ogilvy on Advertising by David Ogilvy covers information such as the top of jobs in advertising and some of the people he hired into advertising. For instance, he recalls hiring a 40 year old copywriter who changed jobs eleven times. Creative directors, researchers, account executives, brand managers, directors, and copywriters are some of the jobs mentioned in his book. Ogilvy also mentioned about his job assignment where he advised Omega, a watch company in Switzerland, about their advertising (and of course much more is included in this kindlebook).

0 of 0 people found the following review helpful.
Learn from one of the Masters in Advertising
By Skip
Let's face it, Ogilvy made great headway for the advertising industry. I'd even go as far as saying that his advertising methods are among the best the world has ever seen.

If you're new to the business, interested in the business, or even an old ad dog running out of tricks, you need to own this book. The best part about this book has got to be the visual references of some of the most successful ad campaigns since the dawn of advertising. If you don't take away some new ideas, you need to read it again.

Some of the techniques might be slightly outdated, but you shouldn't rely too heavily on one book for inspiration and information anyway. Also check out
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising (Hardcover)
Tested Advertising Methods (Prentice Hall Business Classics)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Those will get you started.

1 of 1 people found the following review helpful.
Worth reading
By LindaS
So my boss recomended me to read this book, and told me everyone that works in the advertising business should know about mr. Ogilvy. And he is right, everybody should know who this man is, and I can see why he was so successful in his time. The core content in this book probably still applies, but this book was written in 1985, and I think we can all agree that the advertising business has evolved rapidly during this period. I would recomend all to read this just to know the history of this intelligent man, and I would recomend everybody to read this book if you are looking for an equally good book, with more updated information: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads.

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[H234.Ebook] Ebook Free Mastering QlikView, by Stephen Redmond

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Mastering QlikView, by Stephen Redmond

Unleash the power of QlikView and Qlik Sense to make optimum use of data for Business IntelligenceAbout This Book

  • Learn the best ways to load data to optimize the QlikView experience
  • Display data in a way that is easy to understand for most number of users
  • Discover advanced expressions and scripting techniques with lots of code and screenshots
Who This Book Is For

If you are a business application developer or a system analyst who has learned QlikView and Qlik Sense and now want to take your learning to a higher level, then this book is for you.

It is assumed that you are aware of the fundamentals of QlikView and have working knowledge of development and in-memory analytics.

What You Will Learn
  • Tune your Qlik applications and review basic performance-tuning techniques for scalability
  • Model your data correctly using industry best approaches
  • Get to know the best practices for data loading and understand QVDs to implement an ETL approach
  • Discover a range of techniques to manage metadata including the QlikView Governance Dashboard
  • Use advanced expression techniques to get the right answers
  • Write great scripts to load data in different ways
  • Visualize data using a set of analytical and advanced charting techniques
In Detail

QlikView and its new sister product, Qlik Sense, are the leading tools for BI and data discovery. They both feature the ability to consolidate relevant data from multiple sources into a single application, an associative data model to allow you to explore the data the way your brain works, and state-of-the-art visualizations, dashboards, analysis, and reports.

The book starts by reviewing the best performance-tuning techniques and then advances to help you discover strategies to improve performance and test scalability with JMeter. You will also learn dimensional data modeling and creating best-practice ETL techniques using the QlikView script and QlikView's graphical ETL tool, Expressor. Following this, you will deploy QlikView Governance Dashboard to import multiple data sources and view all the information in a single location. Finally, you will learn why virtualization is important and what are the best practices for virtualization in QlikView.

  • Sales Rank: #982220 in Books
  • Published on: 2014-11-26
  • Released on: 2014-11-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .96" w x 7.50" l, 1.59 pounds
  • Binding: Paperback
  • 422 pages

About the Author

Stephen Redmond

Stephen Redmond is the CTO and Qlik Luminary at CapricornVentis (http://www.capventis.com)—a QlikView Elite Partner. He is the author of several books, including QlikView for Developers Cookbook and QlikView Server and Publisher, both published by Packt Publishing. He is also the author of the popular DevLogixseries for SalesLogix developers. In 2006, after many years of working with CRM systems, reporting and analysis solutions, and data integration, Stephen started working with QlikView. Since then, CapricornVentis has become QlikView's top partner in the UK and Ireland territories, and with Stephen as the head of the team, they have implemented QlikView in a wide variety of enterprise and large-business customers across a wide range of sectors, from public sector to financial services to large retailers. In 2014, Stephen was awarded the Luminary status by Qlik in recognition of his product advocacy. He regularly contributes to online forums, including the Qlik Community. His QlikView blog is at http://www.qliktips.com, and you can follow him on Twitter at @stephencredmond where he tweets about QlikView, BI, data visualization, technology in general, and occasionally, on marathon running.

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11 of 11 people found the following review helpful.
A great and insightful book about QlikView
By Neno
I bought separately both types of this great book, the printed version and the e-book version.

This is only my second review as I am harsh to myself and then consequently to others and hard to get thrilled. The first one was about "QlikView 11 for Developers" written by Barry Harmsen and Miguel Garcia.

So, this is a "must" for every serious QlikView developer. A book that will give you unexpected insights evevnthough you might went through all classical QlikView classroom training sesssions and have read 5-7 books about QlikView. When I noted this title I was a bit sceptical about real need to have it after having available great books, like previously mentioned "QlikView 11 for Developers", and "QlikView for Developers Cookbook" by Stephen Redmond, but then still decided to increase my personal Qlik library. I have read it over Christmas holidays and was very much surpirsed with the knowledge and increased understanding of QV and then decided to write this review.

If you are or plan to be serious about QlikView you need to read these books, in this order: already mentioned "QlikView 11 for Developers", "QlikView for Developers Cookbook" and "Mastering QlikView".

Not to mislead potential buyers and readers, I would only remove the Qlik Sense name from the cover as this book really does not deal with this new product, a true self-service BI tool. Of course, when it comes to scripting than it does, but then, there is no difference between QlikView and Qlik Sense from the scripting point of view. The difference lies in the front end and only the geneal thoughts and suggestions in the last chapter about visualisations are not enough to show the difference between the two products.
Finally, I would really recommend this book to any QlikView developer.

5 of 5 people found the following review helpful.
as indicated by his book Mastering QlikView in which he clearly illustrates myriad advanced techniques from data modeling and pe
By Jerry DiMaso
Stephen Redmond is a QlikView expert, as indicated by his book Mastering QlikView in which he clearly illustrates myriad advanced techniques from data modeling and performance tuning to expression writing and visualization best practices. While there is a disclaimer in the beginning of the book that the content caters to more advanced QlikView developers, I believe that Mastering QlikView is a must-read for anyone endeavoring to create QlikView applications. Though having in-depth knowledge of the tool does help to provide more context to the optimization portions, Redmond does an excellent job of giving the reader a basic overview of each chapter’s content prior to delving into more detail; it doesn’t read at all like a technical manual, but more like a tutorial.

Mastering QlikView starts with a very technical-heavy performance tuning and optimization guide with detailed instructions on how to debug any QlikView application for slow behavior; the section on using JMeter for user simulation is particularly well-written and explains each step carefully without assuming foreknowledge of the tool itself. Redmond also explains how to most efficiently acquire test data and provides links to sources he uses when testing a QlikView environment. He then goes on to detail the process of data modeling, theories on data warehousing, and performance testing on the front end – he even includes a guide on how to use Expressor to optimize the ETL process.

What struck me most about this book is that it not only answers the question of “How?” but also the question of “Why?”. Redmond gives sound reasoning and empirical proof of the benefits of using a variety techniques for each topic he covers. The section on data visualization is imperative for any developer to have in his or her back pocket in order to understand how and why users interact with QlikView applications (or really anything) the way that they do – he uses an example of a door with a handle that says “PUSH”, a situation to which I’m sure all of us can relate.

Mastering QlikView is a great addition to any QlikView developer’s bookshelf – even the most sophisticated developer would certainly come away with something new or at the very least a better understanding of QlikView. I will certainly be referring back to this book in my future engagements and would recommend that any QlikView developer, novice or expert, keeps Mastering QlikView close at hand while creating QlikView applications.

2 of 2 people found the following review helpful.
A great book for QlikView developers.
By J. Chen
In general, this is very good book for advanced QiliView developers. It not only provide a lot of advanced tips for QlikView development, but also plenty of resources to use.

The “Performance Tuning and Scalability” chapter provides tips based on internal working of QlikView engine. It not only covers performance tuning tips for scripts, but also tuning tips for charts. This chapter ends with Direct Discovery feature of QlikView and how to set up your regression testing environment with JMeter. This is a chapter that I would come back to reference again in my line of BI development.

In “Data Modeling” chapter, I like tips to handle keys to associate tables, the strategy to encode data in fact table to improve efficiency, and different strategies to combine fact tables in a QlikView application.

A significant portion of the “Best Practices for Loading Data” chapter talks about QlikView Expessor, an ETL tool. This part of content has more introductory information for people who may consider to use it. The “Data Governance” chapter has a lot of best practices to keep your applications and environment organized and documented automatically. QlikView administrators would find this chapter to be helpful.

The “Advanced Expressions” chapter is my favorite chapter of the book. It finally helps me truly understand the most mysterious feature of QlikView, Set Analysis. This chapter is a must-read for all QlikView developers. The chapter also covers other very useful development techniques, including dollar-sign expansion, advanced set analysis, row-wise and column-wise calculation. These are seldom covered in details in other materials you can find over the internet. The next chapter “Advanced Scripting” covers rest of topics related to scripts.

The last chapter “Visualizing Data” has a pretty interesting summary of visualization. It provides a lot of useful links and resources related to data visualization.

Overall, this a great book that I would keep with me all the time.

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