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Why do some startups succeed while other do not?
In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss:
- Why some entrepreneurs are luckier than others
- How to anticipate success or failure before you begin
- Why timing is everything for a startup
- Strategic positioning to beat the competition
- Building a business that cannot be commoditized
- Methods for Improving user engagement and profits
This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.
- Sales Rank: #919013 in Books
- Published on: 2013-03-08
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .41" w x 6.00" l, .57 pounds
- Binding: Paperback
- 192 pages
From the Back Cover
"You'll be shocked by how much better your startup will become when you study entrepreneurship. This book will show you how."
-- Andrew Warner, Founder, Mixergy.com
"The authors skillfully portray the activities that are necessary to move from a great idea to a great online product or service. Their advice should be valuable to entrepreneurs of all stripes."
-- Thomas Horan, Professor and Dean, Claremont Graduate University
About the Author
Neal Cabage has successfully founded and sold two online startups, experiencing the full life cycle of a startup business. He is a thought leader in online product strategy and has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization.
Sonya Zhang is a professor at the College of Business Administration, CalPoly Pomona. She holds a PhD in information systems and technology, an MS in computer science, and an MBA. Sonya's research interests focus on user experience, web development, and Internet entrepreneurship.
Most helpful customer reviews
4 of 4 people found the following review helpful.
An informative, useful book and the way the future is headed
By KenB
It's getting harder and harder to find a decent job in America. More than half of all Americans are living on a very low income, and more and more are living on poverty wages. It seems like now, more than ever, is the best time to consider becoming an entrepreneur and going into business for yourself. You just can't rely on the job market anymore.
This book is great because it goes into detail about why some people are more successful than others. It explains a lot of the psychological research that will determine why some people will become rich, and others will fail. It also has a lot of useful ideas about how to determine what type of products the market demands and the proper timing of when to to sell those products.
I highly recommend this book to anyone who simply wants to improve their life and finally start making the money they deserve.
4 of 4 people found the following review helpful.
Thumbs up
By DuchessDeb
This book reads like a manifesto on effective internet product strategy. I really liked that. A few excellent points about product vision product positioning. Timing and competitive strategy were particularly well covered. I really liked the balance of new insights with coverage of the more well-known academic models. It felt really well thought through and comprehensive. I don't think I've ever read another book that did such a good job of tying it all together. Thumbs up from me!
2 of 2 people found the following review helpful.
Great read for anyone looking to start their own buisiness
By RMC
Very nice book. The reading in chapter 6 was a little dense (business models) but I think the point is solid - there are only 7 basic types of business models; everything is just an elaboration or combination of those basic ideas. I like that. I'm a little OCD about the details of my business model, so it was nice to see if distilled down to such a simple concept.
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